I had a chance to interview Luria Petrucci (you might remember her as Cali Lewis) about what she’s learned over the last 10 years of doing video online. This leader in the video podcasting, online video and live video space shares so much in this piece – I recommend you watch it and take a few notes in the process.
Luria and I will doing a Webinar (that won’t be free on Facebook, but you’ll only need an email to sign up) on Live Video. You can grab your free ticket for that at HowToStreamVideo.Live.
Let me give you the 50,000 foot overview: You can create content fast with the New Media Content Creation Model. Leverage Web 2.0 and you can achieve the ISYOT Effect. Let your content escape the computer and the Internet by leveraging the power of Podcasting.
One of the things we’ll be examining in Podcast Secrets this year is the New Media Content Creation Model. It’s an empowering little concept that makes it much easier to create New Media content than ever before.
Enjoy this YouTube Video below – yes, … created utilizing the New Media Content Creation Model.
Make sense? Think you can do this? I’d love your thoughts on this concept.
However, let’s be honest, I’ll take what Zune News I can get (especially when it has to do with Zunes and Podcasts).
There’s nothing fancy here in this release, but it certainly does the job (and sure beat’s Apple’s offering in this space). There are links to download everything and audio Podcasts can be streamed (if you have Silverlight installed). There are also options to review Podcasts. I’ve reviewed each of the Podcasts listed below – for obvious reasons. And yes, sure, we’d love a review or two from the audience as well.
The Zune Luv Podcast – How could I not mention this one? Don’t you think the content at ZuneLuv.com has been getting better lately? No, I’m not writing it right now.
Internet Marketing This Week – I’m having more fun with this one than I think I should be allowed to have with a Podcast.
Marketing Online Live – Did I mention we’re revamping a “2.0” version of this right now? You’re going to love it. New episodes coming very very very soon.
I can hear the complaints coming now but, let’s face it: it’s web-based, it’s from Microsoft, it beats what Apple is doing, and it’s the first new Web-based Podcast Directory to come out in years.
I am a HUGE fan of Boxee.TV right now. It has changed the face of my home entertainment center and my strategy for 2009 in some pretty major ways, but that isn’t what I want to talk about here.
But that, funny enough, isn’t the topic of this post either.
At my home entertainment center, you’ll see an Apple TV. I’ve loved her for a long time and have done everything I can through that device. I’ve loved her through Hulu and Netflix online despite, well, you know.
Then along came Boxee. She’s installed on my Apple TV.
My Apple TV just hit puberty – I always saw her potential, she’s just now showing it to me.
One sub $200 box gives me television, movies, pay per view, streaming, music, Internet Radio, etc. I can’t tell you how thrilled I am.
But, Boxee.TV ain’t perfect (she’s closer than anything else I’ve seen). Here, not that you asked, is what I’d change:
I’d put together a master database of all shows, Podcasts, etc. in one space so you don’t have to know that “The Unit” is under CBS while “24” is a Hulu property (let alone, where in the heck to find Ask A Ninja). If we’re really going to “kill” the networks, let’s KILL ‘EM.
I’d have some option between “your friends know nothing about what you watch” and “you friends know EVERYTHING you watch.” Some people don’t want the world knowing about their Hannah Montana addiction.
Add a very simple “across the room” email and RSS experience to the program. A simple ticker of your latest email at the bottom of the screen while you’re watching a show could be really fun too.
Let us change the background image (I know they’re working on that).
Let users “subscribe” to individuals and find out not just the last 6 things that all your friends did – but their entire history as well. Suggest some thoughts leaders in different spaces too.
Let content producers produce “channel” options on Boxee. For example, I decide I’m a big fan of Ask A Ninja, I click a button and now the “Ask A Ninja Channel” is there right next to the other Internet video options.
Mark my words, when we have a $99 box that plays Netflix, YouTube, Hulu, and a few others (Revision3, get on the box), people will start canceling their cable in droves and this crazy Internet Video thing will start ‘taking off.’
Does anyone reading this have any experience in the Roku API, etc.? How hard is it to get you content on this $99 box?
I’m preaching to the choir here, but there is a MASSIVE DISCONNECT between Web Video and our Televisions right now.
Yes, we’ve got different toy options that do some very cool things (the Roku Box for Netflix, the Popcorn Hour product, Apple TV, the Xbox, etc.) but they remain, to this point, toys. They tend to do just 1 thing (and sometimes not even well) and forget everything else. For example the Roku box is gorgeous for Netflix but ignores Hulu, YouTube.com, etc.
We’ve got some connection options that are exciting (like PlayOn which I wrote about earlier), but they simply aren’t ready for prime time yet. In the case of PlayOn, I don’t know if Hulu is fighting PlayOn or if the coding is bad but it just doesn’t work the way it needs to. In the case of everyone else, we just seem to have these one-offs.
In my Google Tech Talk of a few months back (embedded below), I spoke of my “Year of Living Digitally” project. It was a lot of fun but to this date, to do what I want to do, I have an Apple TV, an Xbox, a Popcorn Hour box, an HD over the air antenna and a dock for my laptop all hooked up to my television (you can imagine how much my family loves this). This was understandable 1/1/2007 but is starting, simply, to get silly.
There is plenty of news about how Joost is going browser-only and how others are following it. My question/statement is this … is the future of Web Video the browser or the television set? Sure, I guess we have an option for browser on our television set but I really don’t think this is where this is all going.
So, in short … we need a box that puts ALL Web Video on our televisions. If we don’t, Google “wins” everything …
And that, BTW, is not an anti-Google statement, that is a nobody should own all of this statement.
Now, here’s the funny trend that I’m worried about (and what causes me to write this piece) … most of the television/Web hybrid boxes and solutions have a YouTube engine of sorts. From the very cool integrated Apple TV option to the feature on PlayOn (that doesn’t crash) and the channel on the Popcorn Hour box, YouTube.com is there: It’s the 800 pound gorilla, they got simple APIs and they’re easy to work with.
So, right now, if I want to get Internet video on the television that works for everyone – I really have only once choice – it’s YouTuboogle.
It can’t be that way. We need box that can handle YouTube (like all of the boxes), proprietary systems (like Hulu, Netflix), and open systems (like Podcasts on the Popcorn Hour box) – all in one device.
Quick update, my presentation at Google the week before last is up and live at YouTube.com. Visit https://podcastpartnership.com/paulcolligan/google/ for the embedded file, all links and a PDF of the presentation.
