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10+ Years Of Video Online – What Have We Learned – 60 Minutes With Luria Petrucci (Formally Cali Lewis) On What She’s Learned With More Than A Decade Of Online Video?

I had a chance to interview Luria Petrucci (you might remember her as Cali Lewis) about what she’s learned over the last 10 years of doing video online. This leader in the video podcasting, online video and live video space shares so much in this piece – I recommend you watch it and take a few notes in the process.

Luria and I will doing a Webinar (that won’t be free on Facebook, but you’ll only need an email to sign up) on Live Video. You can grab your free ticket for that at HowToStreamVideo.Live.

How To Get Around YouTube’s 15 Minute Time Limit

Ever wished you could publish videos past 15 minutes in length using the YouTube (works on any browser, goes up to 1080p, etc.) player?

Ever wanted to NOT have those pesky “related” video links after your video was done playing?

It’s possible (opens direct link to YouTube Video embedded below)

Here’s a direct link the video in this example (opens new window).

So, you going to be posting longer videos now that we have away to get around YouTube’s limit?

Podcast As The Secret Weapon

And the final piece in the New Media Realities series is below. In this one I examine the Podcast As The Secret Weapon:

Let me give you the 50,000 foot overview: You can create content fast with the New Media Content Creation Model. Leverage Web 2.0 and you can achieve the ISYOT Effect. Let your content escape the computer and the Internet by leveraging the power of Podcasting.

Want more specifics? Join us for the Podcast Secrets 2009 Preview Call on Thursday night.

Would love your thoughts here – or at

The New Media Content Creation Model

One of the things we’ll be examining in Podcast Secrets this year is the New Media Content Creation Model. It’s an empowering little concept that makes it much easier to create New Media content than ever before.

Enjoy this YouTube Video below – yes, … created utilizing the New Media Content Creation Model.

Make sense? Think you can do this? I’d love your thoughts on this concept. Podcast Directory Goes Web Based … Fascinating

So, quietly, the Podcast Directory went web based (or at least has a web-based option). I wish I could tell you I got this content through some executive briefing that gives me hope for the future but … I read about this change in the Zune Insider as a sub-point of content (relating to some down time). I hope somebody up there understands how important this is.

However, let’s be honest, I’ll take what Zune News I can get (especially when it has to do with Zunes and Podcasts).

There’s nothing fancy here in this release, but it certainly does the job (and sure beat’s Apple’s offering in this space). There are links to download everything and audio Podcasts can be streamed (if you have Silverlight installed). There are also options to review Podcasts. I’ve reviewed each of the Podcasts listed below – for obvious reasons. And yes, sure, we’d love a review or two from the audience as well.

  • The Zune Luv Podcast – How could I not mention this one? Don’t you think the content at has been getting better lately? No, I’m not writing it right now.
  • Internet Marketing This Week – I’m having more fun with this one than I think I should be allowed to have with a Podcast.
  • Marketing Online Live – Did I mention we’re revamping a “2.0” version of this right now? You’re going to love it. New episodes coming very very very soon.

I can hear the complaints coming now but, let’s face it: it’s web-based, it’s from Microsoft, it beats what Apple is doing, and it’s the first new Web-based Podcast Directory to come out in years.

Your thoughts?

Boxee.TV – 7 Things I’d Change

I am a HUGE fan of Boxee.TV right now. It has changed the face of my home entertainment center and my strategy for 2009 in some pretty major ways, but that isn’t what I want to talk about here.

As I mentioned in the last Blog post, I bought a new MacBook Pro yesterday (and not for the reasons Mike suggested). I’m finding more and more that the Apple angle on life, etc., is more to who I am and that, really, Windows is just another program for me to run on my Mac.

But that, funny enough, isn’t the topic of this post either.

At my home entertainment center, you’ll see an Apple TV. I’ve loved her for a long time and have done everything I can through that device. I’ve loved her through Hulu and Netflix online despite, well, you know.

Then along came Boxee. She’s installed on my Apple TV.

My Apple TV just hit puberty – I always saw her potential, she’s just now showing it to me.

One sub $200 box gives me television, movies, pay per view, streaming, music, Internet Radio, etc. I can’t tell you how thrilled I am.

But, Boxee.TV ain’t perfect (she’s closer than anything else I’ve seen). Here, not that you asked, is what I’d change:

  • I’d put together a master database of all shows, Podcasts, etc. in one space so you don’t have to know that “The Unit” is under CBS while “24” is a Hulu property (let alone, where in the heck to find Ask A Ninja). If we’re really going to “kill” the networks, let’s KILL ‘EM.
  • I’d have some option between “your friends know nothing about what you watch” and “you friends know EVERYTHING you watch.” Some people don’t want the world knowing about their Hannah Montana addiction.
  • Add a very simple “across the room” email and RSS experience to the program. A simple ticker of your latest email at the bottom of the screen while you’re watching a show could be really fun too.
  • Let us change the background image (I know they’re working on that).
  • Let users “subscribe” to individuals and find out not just the last 6 things that all your friends did – but their entire history as well. Suggest some thoughts leaders in different spaces too.
  • Let content producers produce “channel” options on Boxee. For example, I decide I’m a big fan of Ask A Ninja, I click a button and now the “Ask A Ninja Channel” is there right next to the other Internet video options.
  • Produce a $99 box that runs Boxee.

Played with Boxee yet? Your thoughts?

My Roku Box Obsession

In recent news, Roku really wants to run other people’s content (OPC) through their $99 box.

Mark my words, when we have a $99 box that plays Netflix, YouTube, Hulu, and a few others (Revision3, get on the box), people will start canceling their cable in droves and this crazy Internet Video thing will start ‘taking off.’

Does anyone reading this have any experience in the Roku API, etc.? How hard is it to get you content on this $99 box?

Either We Get A Cheap Set Top Box, or Google Wins

I’m preaching to the choir here, but there is a MASSIVE DISCONNECT between Web Video and our Televisions right now.

Yes, we’ve got different toy options that do some very cool things (the Roku Box for Netflix, the Popcorn Hour product, Apple TV, the Xbox, etc.) but they remain, to this point, toys. They tend to do just 1 thing (and sometimes not even well) and forget everything else. For example the Roku box is gorgeous for Netflix but ignores Hulu,, etc.

We’ve got some connection options that are exciting (like PlayOn which I wrote about earlier), but they simply aren’t ready for prime time yet. In the case of PlayOn, I don’t know if Hulu is fighting PlayOn or if the coding is bad but it just doesn’t work the way it needs to. In the case of everyone else, we just seem to have these one-offs.

In my Google Tech Talk of a few months back (embedded below), I spoke of my “Year of Living Digitally” project. It was a lot of fun but to this date, to do what I want to do, I have an Apple TV, an Xbox, a Popcorn Hour box, an HD over the air antenna and a dock for my laptop all hooked up to my television (you can imagine how much my family loves this). This was understandable 1/1/2007 but is starting, simply, to get silly.

There is plenty of news about how Joost is going browser-only and how others are following it. My question/statement is this … is the future of Web Video the browser or the television set? Sure, I guess we have an option for browser on our television set but I really don’t think this is where this is all going.

So, in short … we need a box that puts ALL Web Video on our televisions. If we don’t, Google “wins” everything …

And that, BTW, is not an anti-Google statement, that is a nobody should own all of this statement.

Now, here’s the funny trend that I’m worried about (and what causes me to write this piece) … most of the television/Web hybrid boxes and solutions have a YouTube engine of sorts. From the very cool integrated Apple TV option to the feature on PlayOn (that doesn’t crash) and the channel on the Popcorn Hour box, is there: It’s the 800 pound gorilla, they got simple APIs and they’re easy to work with.

So, right now, if I want to get Internet video on the television that works for everyone – I really have only once choice – it’s YouTuboogle.

It can’t be that way. We need box that can handle YouTube (like all of the boxes), proprietary systems (like Hulu, Netflix), and open systems (like Podcasts on the Popcorn Hour box) – all in one device.

The box that does that, WINS.

And if no box does that, Google WINS.


Rocketboom Epsiode #1000

No, that’s not a typo …

Rocketboom 1000 Tweet

Via this recent Tweet from Andrew Baron, we’ve learned that Rocketboom is celebrating Episode #1000 on Saturday.


Rocketboom has been both an inspiration for many of us and a living tutorial on what to focus on this crazy space.

Congrats, Andrew, Joanne and the team.

And here’s to 1,000 more …

My Google Presentation Is Live At YouTube (All 75+ Minutes)

Quick update, my presentation at Google the week before last is up and live at Visit for the embedded file, all links and a PDF of the presentation.