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When Google Proves Your Point … (Compelling Web Video Without A Camera Or Microphone)

First things first – the Google commercial from yesterday's Superbowl. If you haven't yet seen it, please watch (video embedded below – if you can't see the video, here's a direct link to the video at YouTube).

Please notice (tongue in cheek).

  • The incredibly sexy model used. You can't communicate anything online without the hot babes.
  • The amazing camera work only possible with the best HD cameras known to man.
  • The art production. They must have spent a fortune on licensing rights alone. But hey, it's worth it for a Super Bowl Ad.
  • The script. I'm guess David Mamet wrote it? Spike Lee? Spike Jones?

Sure, sometimes you need (or want) a Red Camera filming Megan Fox in Mamet film directed by Spike Jones, but sometimes you don't.

Want to produce compelling Web video? Google proved this weekend that you don't need anything other than an idea and a computer. I've been saying this for years but when Google proves your point, it's even better.

Will you create some compelling Web video with Google's commercial as your inspiration?

Marketers Note: In an amazing piece of either providence (or just dumb luck), the Andy Jenkins Video Boss product free video series (affiliate link to a free video series) program, specifically video #2, just became 100 times more valuable.

Called Andy today, yes, he's thrilled too.

Does Anik Have The Right Idea With This Free PPC Classroom Version 2 “Gimmick?” Will You Make A Video For Him?

So my buddy Anik Singal is launching his PPC Classroom v2 product in a few weeks and is certainly getting a lot of attention. He deserves it – it's a killer course.

I've seen this done a couple of times with other products but never really thought or commented on it before. If you check out this link you'll see that Anik is giving away multiple VIP Memberships to PPC Classroom v2 to those who participate in a little contest.

In short, you create a video explaining how much you want the product.

Anik picks his favorite and gives them access to the course for free.

Anik gets a ton of social proof and some penetration in the video sites for far less than he could have ever spent on any other angle.

Is this the ultimate in profiting from UGC (user generated content), or just a cheap ploy?

I'd love your thoughts below.

I Declare The Ninja Podcasting’s First Franchise (Oh, Yeah, The Book Is Hillarious Too)

Disclaimer: I'm not really writing in code, I'm just using some phrases well known to fans of the Ask a Ninja Podcast. If this is the first thing you've read from me, I'm sorry …

For the last few nights I've been reading the The Ninja Handbook from Douglas Sarine and Kent Nichols. Sure, I'm a fan, but something really interesting has happened here, … this is a great book.

You know that feeling you get every time they announce a movie from a Saturday Night Live character? You know the one I'm talking about … can't wait but … sure hope it doesn't stink. Some things make the transition brilliantly – The Blues Brothers, Wayne's World, etc. Then, there are always the Pat's and Ladies Mans of the world.

And of course, the real task is not taking a 5 minutes sketch and making a full movie for the fans – the task is taking that sketch, movie it to a movie and making new fans. It ain't easy, and it is seldom done right.

I'm a fan of the Ninja and Podcasting in general – you know that … I would have purchased the book had I not received the advanced media copy (I did pay full price for the t-shirt and the DVD guys) and would have said nice things about it regardless. I get the joke and I love the humor.

But again, and I can't stress this enough, … this is a GREAT book. It's flipping hilarious and does more than cater to the fans – it caters to people who like flipping hilarious books (an even bigger audience believe it or not). It catches all the elements of pop culture the show's been known for but kicks it up a notch in (long) book form. Don't worry, this isn't one of those books with lots of extra pages and huge print – this is 300+ pages of pure Ninja goodness.

So, the Ninja has taken over the Webernets, the DVD space, fashion, and the book space. You not only catch him on the crazy iPod that the kids are playing with, but you can order him via the Netflix the parents are playing with and read him in the bookstores that the Grandparents still hang out at. Don't forget that all this can happen while anyone across any of these demographics proudly wears a real Ninja t-shirt

(p.s., Gary, I won't be taking seriously until you have real Ninja shirts in your search).

So – the book review – Excellent, 4 Start, the Ninja can kill me now – I've laughed enough.

But more importantly, Ninja is our first true franchise and it couldn't have happened to a nicer (and more deadlier) guy.

Pick up the copy of the book and laugh yourself to death (before the Ninja kills you) but take note of what has happened here.

And I believe that you are Ninja too …

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