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About The Facebook Changes

Major changes at Facebook. My buddy Ed Dale sums things up perfectly. Read his post before you go any further.

Here’s what I’m doing / going to do about it.

  • I’ve set up a “Fan Page” for myself at Facebook. It’s “feels” weird (can’t we all just be friends?), but the rules now demand. I encourage you to play along at home and “fan” me. While you’re at it “unfriend” me – I’ll explain more why later.
  • My “ethical bribe” for people “fanning” me is a free Webinar (I’ll release details only to the “fans”) on how we did this. I’ll share what worked, what didn’t, and even give a few templates.
  • I will be publishing a “it’s not you, it’s me” letter (props to Ed Dale for teaching me this concept) and unfriending friends in the thousands.
  • I will not look back.

Funny thing is, despite the headache of all this, I’m actually very much looking forward to the end product. I’m so excited to finally be able to use Facebook “like everyone else” that I truly believe it will be worth the trip. I’ve been pondering this move for awhile (again, thanks Ed) and now that Facebook is forcing it – let’s make it happen.

Of course, “fan me” and you can attend the Webinar for free where I’ll tell if you if it all really worked.

Would love your thoughts below (after you “fan” me, of course)

GotoMeeting / GotoWebinar Mac Support

I love the GotoMeeting and GotoWebinar products. The one thing they were missing was that they didn’t have Mac (or had very limited) support.

That all changed today.

GotoMeeting and GotoWebinar not only now run on the Mac platform but they also have a very cool VOIP option for both presenters and participants.

Tomorrow’s New Media Mindset Webinar will be done from a Mac. I couldn’t be more thrilled.

Give it a try, here are a few cool links:

GoToMeeting: Free Trial

GotoWebinar Free Trial

If you’ve been following me for anytime, you’ll know of my fondness for creating training live in front of an audience and then distributing the recording by Podcast (that’s the plan for tomorrow’s event too). I used to have to keep a PC around (and have VMWare Fusion installed on this Macbook) as it was truly the last application I needed on my work machine every day. That has changed.

I’ll be reporting more in the future, but I thought I’d keep you in the loop.

Things Learned From The Summer Webinar Series

So tomorrow is my last segment in the Free Summer Webinar Series I put together. I thought I’d share a few things I learned along the way.

FWIW, the final topic is “REAL Shopping Cart Success” and should be a blast. If you want access to it (or any of the others), send a blank email to – automation will do the rest.

1 – GotoWebinar is a first class product with a 3rd class bridgeline service. Had way too many problems using their phone system (GTWs). Am now using InstantTeleseminar for my telephony needs. FWIW – 30 Day GotoWebinar Free Trial here and a 21-day trial of Instant Teleseminar for $1 here.

2 – The (GotoWebinar) model of a streaming Webinar that you follow along on the phone confuses some people. Make sure you do what you can to explain it to your audience. Then, don’t sweat the panicked members who can’t get in by recording an archive for them (GotoWebinar has an auto-recording option – or you can outsource or use a third party product).

3 – Questions and Answer time is a great reason for doing Webinars live but … users don’t always understand that you aren’t reading the questions as they pop up. As a result, you get a lot of questions like “what was that url again?” or “did you like it?” – i.e., they don’t make any sense by themselves. Make sure you encourage your listeners to ask full questions – it will help make Q&A a much better experience. Note – this is true for video streaming options as well (, etc.).

4 – A bit more about the archives. In this world of on-demand content, you will always (if you do it right) get many many more people on the recording than you will the live event. Keep that in mind as you put your presentation together and perform accordingly. Nothing is more frustrating than listening to a “moment in time” recording that stinks because you weren’t there for that moment in time. Refer to the time-delayed audience once or twice – it will do great things for your relationship with them.

5 – Finally, alternatives to GotoWebinar … I did one of the Webinars on in an attempt to leverage the “hot new” streaming tech of today. At this point, the lifecasting products are perfect for Webcams, but not for sharing a computer screen with any decent level of clarity. You can do it in a pinch, but the sacrifices you make for it aren’t worth it for you – or your audience. You could of course do a non-screened Webinar – something more of a live presentation – just don’t spend more than 10% of your time on the screen – IMHO.

For those of you who participated or have done Webinars are your own … thoughts? I’d love to hear ’em.

My “Beta” Test At Training Via

Above is an embedded video. If you can’t “see” it, go ahead and click through to see the video. It was a beta test of a live training I did using More on that later in this article.

For those who are curious, here is a quick look at my screens via a recording (embedded below).

So, why would I do something like this via a “traditional” webinar? Well, UStream is insanely easy to “get” – you go to the site and push the play button. Webinars still aren’t that easy yet.

The ability to do video and the like is also something very tricky to do in webinars.

The downsides? You’ll notice the screen resolution ain’t much. Screencasting requires a lot of power so to do this right, you have to do it from a small screen.

So, my question is this, what do you think of the technology? Would you watch training this way?

I took a poll live during the event and this did well, but I’d love your thoughts as well.

That was fun – we’ll do it again …

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More On Podcasting As “Just One Channel”

At my presentation to Podcast And New Media Expo I offered the concept that “Big Media” understands multiple vehicles and channels for monetization of their content. I suggested that the “real” power in New Media is in our ability to shoot that content down as many channels as is possible.

And I suggested that Podcasting is just “one” of the channels.

This meme continues: Tim Bourquin did something funky. He took the name “Podcasting” out and, next year, we’re all attending the “New Media Expo.”

Funny thing is, I think he came up with this before my presentation.

I chat about this move a bit in the latest episode of Podcast Tools. Tim liked the show enough that he commented at the site, and I quote, that I “nailed the reasoning behind why we dropped the name.

Let me expand on this concept a bit with a case study from my own life. – Teleseminar, Webcast, Podcast, Premium Podcast, Blog, Electronic Products, CD Series and more …

To recap, the content was originally a teleseminar (one channel), shot down a webcast (another), transferred to a Podcast (another), a Blog (another), some emedia options(another) and finally the old fashioned cd (yet another).

There has been talk of making some slides and doing a video series as well. I also might make an ebook of the content.

If Tim were to do an event for me, he’d have to call it the “Teleseminar and Webinar and Podcast and eMedia and CD and New Media Expo.”

Now we know why he changed the name.

Here’s my suggestion – actually two of them:

1 – If your content is good, shoot it down as many channels as possible. That’s where the money is.

2 – If your content isn’t good, make it good (and then see #1). That’s where the money is.

Stop thinking Podcasting, start thinking the Podcast channel

Free Webinar

This Thursday at 3p Pacific / 6p Eastern, I’ll be hosting a free Webinar where I’ll put a Podcast up for sale using the system. After I do that (you’ll be surprised how little time it takes), I’ll answer questions from anybody on the live Webinar.

Don’t worry, Webinar works on both PCs and Macs.

If you’re already a member (Free, Pro, or Viral), you already have your invitation.

If you aren’t, sign up for a free account at Premiumcast and we’ll send one your way.

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Free Webinar With Mike Stewart The Internet Audio/Video Guy – “Audio And Video In WordPress”

Mike Stewart, the Internet Audio/Video Guy, and myself are doing a little Webinar on May 23.

The title – Audio And Video in WordPress.

Interested? Send a blank email to You’ll get registration information so you can attend live / ask questions / etc. and a replay emailed to you in case you missed it and / or want to review.

Mike’s material, as always, is solid. I hope to “see” you at the Webinar.

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