The Best Podcast Statistics and New Media Numbers That We Could Find Online
Remember – some people have “reasons” for making Podcasting statistics come out a certain way. The only “full” picture of the Podcast Sphere is by reading / interpreting / understanding all of these pieces.
3/4/2009 – Podcasting Goes Mainstream – eMarketer
5/27/2008 – More Than One Billion Users Will View Online Video in 2013 – ABI Research
5/5/2008 – New Media Is Now Mainstream Media – Universal McCann
4/21/2008 – JM Tech Survey IV – Jacobs Media
4/14/2008 – Online Radio, Podcasting Use Up – eMarketer
3/14/2008 – Professional and UGV Market Size 2005 – 2008: Views, Category and Brand Share Analysis – Accustream
2/4/2008 – Hear the Latest About Podcasting? – eMarketer
1/24/2008 – Who’s Watching User-Generated Video? – eMarketer
11/27/2007- Prediction: 40% of Video Online By 2012 – Silicon Alley Insider
10/17/2007 – Can I Make Money Doing Online Video? – Valleywag
8/22/2007 – IBM Consumer Survey Shows Decline of TV as Primary Media Device – IBM
8/13/2007 – Study: Primary role of the Internet shifting from communications to content – Ars Technica
7/26/2007 – Yankee Group Says Brand Advertising Is the Next Big Online – “Thing” – Yankee Group Press Release
7/19/2007 – Report: DVR adoption to surge past 50 percent by 2010 – Ars Technica
7/10/2007 – Is The Page View Dead? – Forbes
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5/16/2007 – Males Between the Ages of 18-24 More Likely to Download Podcasts via iTunes – comScore
5/6/2007 – A Typology of Information and Communication Technology Users – Pew Internet
5/3/2007 – 45% of Europeans Watch TV Online – TechCrunch
4/7/2007 – 100 Million iPods Sold – Apple
3/22/2007 – The Podcast Audience Revealed – New 2007 Podcasting Statistics – Edison Research
2/23/2007 – Podvertising – eMarketer
2/16/2007 – Rocketboom Demographic Survey Results – Rocketboom and Podcast411
2/12/2007 – Podcasting to Generate $400 Mil. in Ads by 2011 – MediaWeek
1/23/2007 – Podcasting Trends of 2006 – WebProNews
1/2007 – Consumer Generated Media Report – Hitwise
12/1/2006 – 34 Million Ears Perked for Podcasts – eMarketer.com
11/22/2006 – Pew Internet: Podcast Downloading
10/4/2006 – NetRatings finds 40% of online Britons use news feeds
9/25/2006 – History of Podcasting
9/16/2006 – iTunes $1 Million in Movies Sold First Week – TechCrunch
9/6/2006 – Latest Pew Internet & American Life Trends
8/23/2006 – Podcasting Site Roundup
8/22/2006 – SPECIAL REPORT: MarketingSherpa’s Practical Podcasting Guide for Marketers – Marketing Sherpa is always good. Free access until 9/1/2006.
7/2006 – The Podcast Consumer Revealed: An Exclusive Early Look at the Growing Podcast Audience – Edison Media Research
7/12/2006 – Nielson: Podcasting Remains a Niche Activity – Mediaweek
7/6/2006 – Researcher sees huge growth in podcast audience – Cnet
6/2006 – Internet & Multimedia 2006: On-Demand Media Explodes – Edison Media Research
6/20/2006 – The Podcast Audience Revealed.
5/30/2006 – Podtrac Survey: Most People Listen to or View Entire Podcasts
My Comments On This Survey
4/28/2006 – iPod Ownership is Exploding
4/24/2006 – Who Is Podcasting? (Video)
4/20/2006 – Libsyn Report: State of Podcasting Q1 2006
4/18/2006 – Podcasts Surpass Radio Stations Worldwide; Podcast Demand Growing Faster Than Supply
4/14/2006 – Arbitron: 27 Million American Podcast Listeners; Podcast Users Young and Rich
3/31/2006 – Blog, Rss Marketing Picking Up Steam