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BlogWorld Expo LA 2011 – Some Different Thoughts …

I’ve been attending and blogging about BlogWorld and New Media Expo for years. Here’s a list of my thoughts to date.

I’ve pondered this posting for a few days now because I want to give something different. To just say “great job Rick and Dave,” although on my mind, doesn’t bring value to the conversation.

Bringing value to the conversation … Some people say that is about sharing the love … Here’s some love sharing … Here’s a piece on the experience, here’s 4 takeaways from another blogger, and here’s a very well done bit of stats from Radian6.

4 Observations

We’re getting over our fear of profit. Above is a picture from the New Media Empires keynote. What a thrill to see some strong (male and female) figures who believe this is not just an industry of passion, but an industry that can and should pay some serious bills – while we remain passionate. I could be under the spell of the Jobs biography right now, but there is a way for these two themes to come together.

Are we all the way there yet? I’ll let you read a piece from John Jantsch that struck me as hard as did the panel.

We’re realizing we still need a good show. After many years, it looks like the finale / New Media Expo Live event hit the right mix (you can read my past articles if you’re missing the importance of that statement). I had to leave 30 minutes into it (so I hope the reviews I read are true) but at the very least it started with a bang. I still question the subconscious belief that New Media equals R rated – but that’s me.

Not enough of us have learned that what they leave with is what they remember the most. For your viewing pleasure, I’ve embedded a recording of the first part of the event below. Not for the kiddies – but by no means not without value.

Not enough of us have realized that we need to stop looking for leadership. I did get tired of the “where is X?” questions and the “Y should be here comments.” Here’s the deal – YES THEY SHOULD – BUT THEY WEREN’T.

Cool thing was, there were a bunch of companies who were there. Did you tell them thanks for their support? Did you buy something from them (that is why they’re there)? Did you encourage them to come back next year?

We are the leadership. A few ago some of the biggest speakers were just figuring out what all this meant – now they’re talking about New Media Empires and radically changing the advertising landscape. Actually, they’re not just talking bout it, they’re doing it.

The difference between the “big names” and everyone else? Talent? Sometimes yes, sometimes no. Passion? Nope. Luck? Not a chance.

The success stories have taken leadership – and quickly became our leaders.

Cool thing is, BlogWorld and New Media Expo provided that platform for them to do so.

In the history of business (and it is business friends), I’ve never seen such an opportunity.

Tell that to the sponsors that didn’t show up. Tweet that to your associates who didn’t see the value. Ponder that as you make plans for 2012.

Video from the closing keynote – not for the kiddies …

P.s., thanks Rick and Dave!

My BlogWorld 2010 Plans (And Recommendations)

It is time once again. I’m Vegas bound next week for BlogWorld & New Media Expo 2010 and wanted to highlight a few places I’ll be and make a few recommendations.

  • Where I’ll be. BlogWorld runs an online scheduling entity that I’ve played with. It’s not bad and you can see the scheduled events I’m planning on attending here. The other can’t miss event event will be our 7th annual Profitable Podcaster Meetup. Yes, it’s early, but oh it is worth it. If you are part of the NMIC or a Podcast Secrets Alumni, you’ll get your invite for our Wednesday night meetup as well. That’s at 9pm for all who come in later that night.
  • A few recommendations. I know Vegas is fun (and these days crazy cheap) but if you want to network and learn, you have to show up (and be somewhat awake). Pace yourself, drink lots of water, consider a veggie now and then. Write a list of three things you want to accomplish and, accomplish them. Consider attending a preso that you might not think is for you (learned a lot from the Mommy Bloggers last year).
  • The Superpanel (plus prizes). If Andrew, Kent and Julie weren’t enough, we’ve giving away more than a thousand dollars worth of geek product to the audience. Don’t worry nothing download, true Geek Gear that you could order from Amazon.

What are your plans for BlogWorld? Will we meet up? Will I see you at my SuperPanel? Will you win one of the prizes?

BlogWorld Killer YouTube Panel

I’ve been part of the Digital Broadcast Committee for BlogWorld And New Media Expo with a team of scary smart people (with Jeffery Powers of GeekAZine at the helm). We are the ones who put together the digital broadcast track content for the event and I like what we’ve done so far. Today I’m thrilled to announce the YouTube Panel scheduled for 330p on Saturday, October 16th. I hope to see you there.

YouTube: Process, Personalities and Profits

This ain’t your Father’s YouTube. 1080p HD video, live streaming, more than a billion subscription notices a week and partners making six figures a year are just a few highlights of what’s NOW. Learn the processes required to be part of this game and the profits possible from a superstar panel made up of Andrew Baron from Rocketboom.com, Kent Nichols from AskANinja.com, and Julie Perry of BlastMedia.com. Panel Host Paul Colligan will guide you through a lightening fast (but accessible) look at how you can profitably bring your content to the YouTube Screen.

Andrew Baron is creator of the groundbreaking web videoblog, Rocketboom. After receiving a B.A. in Philosophy from Bates College in Maine, Andrew graduated with an M.F.A. in Design and Technology in 2003 from Parsons in New York City. While teaching at Parsons and MIT in 2004, the idea for Rocketboom came to him, inspired by the implication of the democratization of the medium. Andrew currently serves as CEO and Creative Director to the company, which has expanded to include 5 shows, including the award winning Know Your Meme, and a new video discovery platform, Mag.ma.

In 2005, Kent Nichols and Douglas Sarine created the pioneering web series Ask A Ninja. Since then, the series has been viewed over 140 million times, quoted on the floor of the U.S. House of Representatives, featured in the New York Times Magazine and won numerous awards, including the first YouTube Award for Best Series. In October 2010, Ask A Ninja relaunched with daily content on YouTube and at AskANinja.com.

Julie Perry is the Social Media Director at BLASTmedia public relations firm where she oversees YouTube channels and campaigns for over 12 diverse clients. Her YouTube career began as the creator, writer and host of TheBoaters TV video blog in 2007, where she has received over 800,000 views on YouTube alone. Julie is also a contributing author to “Success Secrets of the Social Media Marketing Superstars,” published by Entrepreneur Press in August 2010.

Paul Colligan (moderator) helps busy people leverage the technologies of new media to get their message out to more people, with less effort, and for greater profit. He is CEO of Colligan.com Inc. and manages several popular Internet properties that include YouTube Secret Weapon, Automate Sales, The New Media Inner Circle, and PaulColligan.com.

Blogworld And New Media Expo Report

Update #1: As per request at the “Profitable Podcaster” breakfast Meetup we had a Blogworld and New Media Expo, we have launched a Profitable Podcasting Page at Facebook. Link – http://www.facebook.com/profitablepodcasting

Update #2: Just got off phone with Rick, he loved my ideas and I’ll certainly be (a bigger) part of this next year. I recommend you be part of it as well.

I write this at the Las Vegas Airport with really bad coffee but some very good (free wifi). I figured I’d dash out of my thoughts on the event before I get on the plane.

  • I’m coming back next year. Rick Calvert brought a ton of people together that I really need to see, shake hands with, hug, make deals with and more. It may not have been the complete list – but it was a heck of a lot more complete than any other option out there. I’ll be back. In what capacity? Keep reading.
  • “Missing Ontario” is silly. I heard from a few Podcasters that they “missed” the Ontario days. That’s somewhat as smart as missing the days of the 2400 baud modem (ask your parents). We need to continue to grow as an industry and you do that by having your industry expos in towns that host industry expos.
  • The companies who didn’t attend are doing far more damage than their Vegas bill could ever rack up. If we are going to become an “industry” we need to act like an “industry” – that means we show up to our events, buy booths, court new customers, appreciate the old ones, raise expectations and standards, etc. “Not knowing if it is worth it” is a weak response. Lead us with a strong one. Mad props to Leo Laporte committing to bring his entire staff to next year’s event. We will hold you to it. To the companies who hosted parties, we’ll get you the press you deserve to believing in this. I challenge Jim Louderback of Revision3 and even Adam Curry of Mevio to do the same. Wizzard – where were you? Microsoft, Apple, etc., wake up.
  • We need to expand the term “monetization.” I realized in the middle of day 2 that for some the term “monetization” means seeing the first elusive dollar for their efforts while for others it means breaking 7 and 8 digit barriers. When I shared news of a Podcast generating more than a thousand dollars a day (that was actually willing to speak it’s name and show proof), I saw half the room with an excited look in their eyes of what was possible while I saw others staring with a blank look that screamed “so, should I do those Adsense things from the Google?” Maybe next year we have a “Monetization” track and then a “Real Money” track? Thoughts?
  • We’re grownups – and we need to act like it. I want this to be constructive, but the closing keynote was insulting and damaging. The pride where by which the participants spewed constant and consistent profanities and potty level sex jokes made us look like a bunch of silly middle schoolers with a tiny bit of freedom but no understanding of how the real world works. There is more to new media than being able to swear. I have no problem with profanity and abhor censorship but when you go to NC-17 levels of “humor” just because you can, it doesn’t convince anyone to take you seriously. Even Vegas knows how to label adult stuff. Nuff said, and I’m sure I’ll get some “sh*t” for this one.
  • We need focus. This is an extension of the thoughts above but goes in the other direction as well. Like we need to expand the concept of monetization to include “real” versus “beer” money we need to move from the fan and hobbyist club mentality to working together to build this industry. I understand how complicated it is to even hope that thousands of people attending your even will do anything, but I think we can kick it up a notch here. This is a much a comment for the vendors, presenters and attendees as it is a comment for the event as a whole.
  • My offer to Rick. Rick, we have the makings here of something pretty fabulous and special. I’d love to help next year in any way I can. I’ve got a an idea a bit too complex to share in this blog (plus the flight is about to board) that I’d like to run that by you as well. I think I “get” what you’re trying to do here and my concept will (I think at least) further your solid agenda. I hope we can chat once you catch up on your sleep.

I would really appreciate your thoughts on this one. Please leave them below.

Live Event Success

Next week I take off for the Blogworld and New Media Expo 2009. Despite who shows up and/or what is taught in the sessions, this will be a wildly successful event for me. I hope it is the same for you. Here are 5 things/truths/etc. I insist on for every live event I attend. I recommend you do the same:

Live Events Aren’t About Content, They’re About People. Yes, bring a notebook and be prepared to get edumacated, but realize that if the content is in any way important, there will be other ways to catch it. The person sitting (or standing) next to you …, no such guarantee.

The Big Distractions Are The Big Distractions. In Vegas, the distraction is, well, Vegas. In other towns it might be Disneyland, the nightlife, or even the hotel bar. You didn’t come for these things and if these things ever get in the way of what you did come for, you’re ripping yourself off. I have no doubt in my mind that BILLIONS have been lost at events because of distractions at the event.

Make A Top 3, 5 and 10 List. If you don’t know what you want to accomplish, it won’t happen. Make a top 3, a top 5, and a top 10 list of things you want to accomplish. Keep on an index card in your pocket and double check that you’re doing what’s important – and not chasing the shiny item in the booth that’s making a lot of noise.

Buy. You’re already paying for the hotel, flight, entry fees and more. It’s part of doing business and will make you money in the long term if you “do it right.” With that said, consider a budget for “buying” coffee, a meal, or drinks for the people you meet along the way. Anyone who accepts will be instantly in your debt and the relationship that comes from such will always do more for you than a fancy brochure ever will.

Push Dialogue, Not Agenda. Agendas are plenty at events. Dialogues are rare, and will often get you considerably more time to examine agendas later. I can’t tell you the times I’ve gone in with a goal of “x” and walked out with something 10x because we dialogued first.

What are your tips for live events?

Podcast Secrets 2009 Reunion Details

Updated: Information about the reunion plus the schedule is at the Podcast Secrets Fan Page at Facebook.

It’s official, the Podcast Secrets 2009 Reunion will be held in Vegas on 10/14/2009 – the day before the Blogworld and New Media Expo. Lots of fun, lots of new content, a special guest or two, and a 1000+ square foot are all just part of the scheduled fun. Members of the NMIC get in for free (yes, that’s new this year!), Podcast Secrets Alumni get in at a greatly reduced rate, but others can attend as well. More details coming – I just wanted you to save the date.

Will I see you there?