I'm thrilled to announce CaseForACause.com. The first picture in this post will make sense in a minute.
When Joel came to me with the very iPad case he describes in the video below, I knew instantly we were on to something big. Now I have a bunch of boxes from Kyrgyzstan in my basement filled with artistry. “Small world” doesn't even come close.
The iPad Case was hand made by artisans from the Tian-Shan mountains of central Asia and are hand-stitched by indigenous artisans. The iPad Case displays traditional Kyrgyz embroidery. All artisans are paid a fair wage to make each case, and the Issyk Kul Development Center is provided valuable funds to help their work of intervention, counseling, job training, and other programs to help these women gain hope and the possibility of a better future for themselves and their children.
The story of these iPad cases has everything I hold dear – entrepreneurship, beauty, tech, artistry, cause, intent, service, and gosh darn it, iPads …
So, first things first, I going to ask you right out to purchase a Case for Cause iPad Case. If you're reading this, chances are good you have one.
Secondly, I'd love your help in promoting this. We're not spending a dime on advertising so we need the social love to make these things happen. The Get Social page over at the site as all you need there.
Tomorrow we celebrate Thanksgiving here in North America. Friday many of us will go out and buy a lot of plastic crap.
Thousands and thousands of iPad cases will be purchased as well.
Consider purchasing one of ours instead.
If you can't see the embed above, visit the project's YouTube Channel for the full story of these wonderful iPad cases.
It's been said in the video and all over the site – but I do want to stress that I'm not making a penny from this project. All time is donated and EVERY PENNY taken in minus shipping costs (no handling, that's me and my kids ;-)) goes right back to this magnificent cause.