One of the most important books for my business and professional career was/is The Global Paradox. Although written when the Internet was becoming a reality, very very little of it had to do with that specific tech. The book was all about the logical implications of where things are going.
And, it was as obvious to me back then as it is now: Things are changing and we better go where things are going.
What is the “Global Paradox?” … The Bigger the World Economy, the More Powerful It’s Smallest Players right down to the individual.
I can't but help but think of YouTube, founded by 3 early PayPal employees and bought by Google for $1.65 BILLION. This isn't just a story of three small players with a big payoff, it's a story of EVERY MAJOR MEDIA DISTRIBUTION COMPANY having a plan (public or private and internal or external) to deal with PayPal.
I can't but help think of Steve Jobs who made computers fun, phones not suck and the “netbook” pointless. His company is now worth more than Microsoft. One man's vision is now part of EVERY CONVERSATION where tech, marketing, or packaging is involved.
I can't but help think of Facebook … The world built the World Wide Web for about 15 years (as a massive project of awesome) and them suddenly, nobody makes a serious move on thing without first considering the impact of TWENTY SIX YEAR OLD'S Website that he built while at school.
I could go on and on with this list. Heck, I'm sure you could to. Actually, why don't you put your favorites in the comments below?
And, finally, I write this from a hotel room in San Diego in the middle of the launch for Main Street Marketing Machines. Mike and the team have suggested, simply, that their tech is better than anything else for the marketing of Main Street businesses online and, gosh darn it, I believe that they're right. The customers (most of them a single person) are launching businesses that not only have the Yellow Pages companies shaking in their boots but they're also actually helping the Main Street Businesses get found online.
The Global Paradox is a reality. I'm thrilled to be part of it.
Note: I will keep this article up in my blog forever but I need to point out most of you who read this will read it after Main Street Marketing Machines closes for purchase. If it's still up when you read this, consider it a warning. If it's down … sorry to say, but I told you so.