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How To Podcast

Well I finally did it, How To Podcast is now available for sale wherever fine books are sold.

This one was a blast to put together. I think you’ll enjoy it …

If you want direct links, here are a few of the places that have it available right now. More are coming online.

Traffic Attraction Formula – Jason Van Orden Gives Two Away For FREE

bit.ly – NOW EXTENDED UNTIL 10/29 – Paul Colligan of www.paulcolligan.com convinces Jason Van Orden (of Traffic Attraction Formula) to give away two copies of his $1997 Traffic Attraction Formula. Simply leave a 3 word comment below and tell your friends. Remember, tell your friends because if your friend wins, (and tells Jason that you sent him there), you get a copy of the course too.

Why Is There No Kindle Version Of The Business Podcasting Bible?

A few more observant readers have asked a great question – why is there no Kindle version of the Business Podcasting Bible?

Want the truth?

To really look at the truth, we need to look at a couple of other books in Amazon with my name on them. There is Special Edition Using Microsoft FrontPage 2003 and there is also Special Edition Using Microsoft FrontPage 2002. Let’s not forget The Business Podcasting Handbook: Turning Podcasts Into a Force-Multiplier for Your Business.

FrontPage 2003 is for a product that Microsoft killed after that release. A Kindle version would be downright silly. FrontPage 2002 doesn’t have my name on it at Amazon, but funny enough, all of the published ones out there do. Same is true for a Kindle release of this one. No use in chasing a dead topic.

Funny enough, the “other” Podcast book NEVER EXISTED and Larstan Publishing still hasn’t taken down the listing. I think the reason for lack of a Kindle version for that one should be pretty obvious. Yes, Amazon has lots of listings of products that never existed.

Confused?

You should be.

FrontPage 2003 is a great book about a product that is simply in the past. I’m proud of the book but not waiting for anymore royalties. Same is true for the 2002 book (regardless of who’s name Amazon has on the front cover). There are still a box or two of them in my basement and I’ll probably send them to be recycled soon.

The Business Podcasting Bible is also a great book but it is, in short, about Podcasting 1.0.

We’ve come a long way since then. It stands alone great for her moment in time, but things have changed pretty dramatically since I wrote that thing.

Things have gotten much better, much bigger, much more exciting.

Put the book on Kindle? I’m not going to do anything to let anyone thing the world of 2006 era Podcasting is worth examining – in Kindle form or otherwise.

There is actually one book on Podcasting at Amazon that not only costs more than mine, but MAKES NO MENTION OF ITUNES – it was written that long ago. No Kindle version for that one either.

What about the money that could come with a second, updated, printing?

Oh, the stories I could tell … but I will give you a clue – that ain’t where the money is.

Fun fact: Did you know that Amazon Kindle numbers don’t make it into top seller and book chart lists? They consider the information proprietary.

Yup, that’s how few they sell in the grand scheme of things.

What about that book with my name on it that doesn’t exist, or that book that does have my name on it, but doesn’t show it that way in Amazon? Yes, the book publishing industry is that messed up.

I’m just not that worried about Amazon anymore.

I own my media future.

I suggest you do the same.

Amazon may have a part in it but … she will then become a tool that I use and not vice versa.

We give everyone who buys Podcast Secrets a copy of the Business Podcasting Bible in PDF format as part of the package. I still stand behind everything the book says – but there is just so much more to the story that I’m tired of waiting for Amazon, or any other publically traded company, to tell it correctly.

I’m entering into a new space with Podcast Secrets 3.0 and I recommend you come along for the ride.

It won’t be on Kindle.

You won’t be able to grab it at Amazon.

And when I’m done with the program, you’ll understand why.

And you’ll laugh at Amazon too.

Don’t get me wrong, I love my Kindle. And my Kindle app on the iPad. I love reading books without having to kill a tree. You’ll see content from me on the Kindle soon eough.

But, sometimes, the topic is bigger than a book.

And then it doesn’t make sense in book form – dead tree edition, or Kindle, or anything else.

How big is your topic?

When Does A Podcast No Longer Require Her Own Website?

At the big Ed Dale “Coming Home 3” event this weekend, we got a chance to record a very special live version of Internet Marketing This Week as well as talk over some changes and ideas we have for future versions of the show. A plan for season 2, if you will. More on the specifics of that later.

One of the big questions we asked … Does the show actually need a website anymore? The Facebook Fan Page for the site does pretty much everything we do at the site – and it always feels pretty silly duplicating our content efforts.

We could easily make www.internetmarketingthisweek.com forward to the Facebook page and lose very little – while gaining back some time in the process.

Obviously, if we were an entity that sold ads at the site, we wouldn’t be asking this question. Since the monetization of the Podcast comes from building an audience that knows, likes and trusts us, what point is there in having the site?

And, if needed, we could always put ads and the like into the copy of the content at Facebook – disclosing accordingly of course.

I thought I’d pass this question on to you and see what you have to say.

When does a Podcast no longer need her own Website?

The Rumors Of Podcasting’s Death Are Greatly Exaggerated – But Her Maturity Is Sadly Ignored

Wizzard Media did 1.4 billion Podcast downloads in 2009 – up from 1.2 in 2008.

Video Podcast Network pioneers Revison3 did 1.5 billion minutes of video in 2009, up from less than 1 billion in 2008.

And the numbers keep going up.

Yes, there are some who prognosticate the death of Podcasting who say the numbers are going down or have reached their max. But, if you read the real numbers … the facts don’t lie.

But, we need to be honest here.

These new numbers aren’t from people getting that Podcasting religion. These are coming from iPads and televisions, apps and fan pages, streaming video embeds and on demand buttons. Many of our best audience members have never visited the iTunes Podcast Directory.

In short, people have no more of an idea that they’re getting Podcasting content than they are aware of the codec that delivered them. They got the content the wanted they way they wanted the content.

Oh, and it just worked …

It just worked.

I had lunch today with someone who used to spend 5 figures a month to deliver a small percentage of the media content he’s delivering today with S3. His bill last month was a “few hundred bucks.”

YouTube is now doing 2 billion view days as the standard.

I could go on and on – but I won’t.

If you view Podcasting as anything other than a single part of a multiple-part wonder, your future is bleak.

If you understand just how much we have matured and what you can do about it, you are going to do very well.

Thoughts?

Podcast Secrets Testimonial – Elizabeth Harrington – The New Prime Time

www.podcastsecrets.com – Elizabeth Harrington knew NOTHING ABOUT PODCASTING when she took Podcast Secrets. After not just learning how to Podcast, but how to monetize her Podcast, she now runs the successful New Prime Time Website. She got the Podcast help she was looking for in the program. Will you join Elizabeth, and others like her, for Podcast Secrets this year?