A few more observant readers have asked a great question – why is there no Kindle version of the Business Podcasting Bible?
Want the truth?
To really look at the truth, we need to look at a couple of other books in Amazon with my name on them. There is Special Edition Using Microsoft FrontPage 2003 and there is also Special Edition Using Microsoft FrontPage 2002. Let's not forget The Business Podcasting Handbook: Turning Podcasts Into a Force-Multiplier for Your Business.
FrontPage 2003 is for a product that Microsoft killed after that release. A Kindle version would be downright silly. FrontPage 2002 doesn't have my name on it at Amazon, but funny enough, all of the published ones out there do. Same is true for a Kindle release of this one. No use in chasing a dead topic.
Funny enough, the “other” Podcast book NEVER EXISTED and Larstan Publishing still hasn't taken down the listing. I think the reason for lack of a Kindle version for that one should be pretty obvious. Yes, Amazon has lots of listings of products that never existed.
You should be.
FrontPage 2003 is a great book about a product that is simply in the past. I'm proud of the book but not waiting for anymore royalties. Same is true for the 2002 book (regardless of who's name Amazon has on the front cover). There are still a box or two of them in my basement and I'll probably send them to be recycled soon.
The Business Podcasting Bible is also a great book but it is, in short, about Podcasting 1.0.
We've come a long way since then. It stands alone great for her moment in time, but things have changed pretty dramatically since I wrote that thing.
Things have gotten much better, much bigger, much more exciting.
Put the book on Kindle? I'm not going to do anything to let anyone thing the world of 2006 era Podcasting is worth examining – in Kindle form or otherwise.
There is actually one book on Podcasting at Amazon that not only costs more than mine, but MAKES NO MENTION OF ITUNES – it was written that long ago. No Kindle version for that one either.
What about the money that could come with a second, updated, printing?
Oh, the stories I could tell … but I will give you a clue – that ain't where the money is.
Fun fact: Did you know that Amazon Kindle numbers don't make it into top seller and book chart lists? They consider the information proprietary.
Yup, that's how few they sell in the grand scheme of things.
What about that book with my name on it that doesn't exist, or that book that does have my name on it, but doesn't show it that way in Amazon? Yes, the book publishing industry is that messed up.
I'm just not that worried about Amazon anymore.
I own my media future.
I suggest you do the same.
Amazon may have a part in it but … she will then become a tool that I use and not vice versa.
We give everyone who buys Podcast Secrets a copy of the Business Podcasting Bible in PDF format as part of the package. I still stand behind everything the book says – but there is just so much more to the story that I'm tired of waiting for Amazon, or any other publically traded company, to tell it correctly.
I'm entering into a new space with Podcast Secrets 3.0 and I recommend you come along for the ride.
It won't be on Kindle.
You won't be able to grab it at Amazon.
And when I'm done with the program, you'll understand why.
And you'll laugh at Amazon too.
Don't get me wrong, I love my Kindle. And my Kindle app on the iPad. I love reading books without having to kill a tree. You'll see content from me on the Kindle soon eough.
But, sometimes, the topic is bigger than a book.
And then it doesn't make sense in book form – dead tree edition, or Kindle, or anything else.
How big is your topic?