Last updated by at .

BlogWorld Killer YouTube Panel

I’ve been part of the Digital Broadcast Committee for BlogWorld And New Media Expo with a team of scary smart people (with Jeffery Powers of GeekAZine at the helm). We are the ones who put together the digital broadcast track content for the event and I like what we’ve done so far. Today I’m thrilled to announce the YouTube Panel scheduled for 330p on Saturday, October 16th. I hope to see you there.

YouTube: Process, Personalities and Profits

This ain’t your Father’s YouTube. 1080p HD video, live streaming, more than a billion subscription notices a week and partners making six figures a year are just a few highlights of what’s NOW. Learn the processes required to be part of this game and the profits possible from a superstar panel made up of Andrew Baron from Rocketboom.com, Kent Nichols from AskANinja.com, and Julie Perry of BlastMedia.com. Panel Host Paul Colligan will guide you through a lightening fast (but accessible) look at how you can profitably bring your content to the YouTube Screen.

Andrew Baron is creator of the groundbreaking web videoblog, Rocketboom. After receiving a B.A. in Philosophy from Bates College in Maine, Andrew graduated with an M.F.A. in Design and Technology in 2003 from Parsons in New York City. While teaching at Parsons and MIT in 2004, the idea for Rocketboom came to him, inspired by the implication of the democratization of the medium. Andrew currently serves as CEO and Creative Director to the company, which has expanded to include 5 shows, including the award winning Know Your Meme, and a new video discovery platform, Mag.ma.

In 2005, Kent Nichols and Douglas Sarine created the pioneering web series Ask A Ninja. Since then, the series has been viewed over 140 million times, quoted on the floor of the U.S. House of Representatives, featured in the New York Times Magazine and won numerous awards, including the first YouTube Award for Best Series. In October 2010, Ask A Ninja relaunched with daily content on YouTube and at AskANinja.com.

Julie Perry is the Social Media Director at BLASTmedia public relations firm where she oversees YouTube channels and campaigns for over 12 diverse clients. Her YouTube career began as the creator, writer and host of TheBoaters TV video blog in 2007, where she has received over 800,000 views on YouTube alone. Julie is also a contributing author to “Success Secrets of the Social Media Marketing Superstars,” published by Entrepreneur Press in August 2010.

Paul Colligan (moderator) helps busy people leverage the technologies of new media to get their message out to more people, with less effort, and for greater profit. He is CEO of Colligan.com Inc. and manages several popular Internet properties that include YouTube Secret Weapon, Automate Sales, The New Media Inner Circle, and PaulColligan.com.

7 Facts New Media Creators Must Face If They Want To Survive This Year

It’s time to face facts. Here are 7:

Niche audience programs can’t survive on mass audience advertising models. This one has GOT TO STOP. The reason American Idol can do well on a few pennies per audience member is because they have a few zillion audience members to pull pennies from. Good for them, they can have them. But, the niche content creator who thinks there are a few zillion pennies in their niche to collect don’t understand the meaning of the word niche.

And the funny thing is, people want to pay more for niche than they want to pay for mainstream stuff. Why won’t we let them? The odds of making good money on pennies per audience member are so small … why do that to yourself when there are better options for everyone?

What are you afraid of?

The “Old Media” guard is doing what they can to block you out.
For me, the big theme at CES wasn’t 3D or eBook readers, or any of the other memes you’ll read about. For me at least, the big theme was that “Old Media” is spending insane amounts of money to get better at what they do.

The only reason any machine of that size “gets better” is because there is competition that might take market share away from them. The “Old Media” guard is aware of what might happen and are doing everything in their power to prevent it.

Real reason for 3DHDTV? Even Kodak won’t be able to produce a $200 camera that pulls that off.

Real reason for IPTV? Cable cutting has become so real, they’re getting ready for when it goes mainstream.

Real reason for embedded widgets in TV sets and Blu-ray players? It’s called futureproofing your tech.

But if you look at the demos, you’ll notice something very important, very important … NEW MEDIA AIN’T PART OF ANY OF IT. We haven’t been invited to that party and they so hope that we continue to bicker about page design changes at YouTube and the size of our checks so we won’t notice what’s going on.

And the thought process has even infected us. Why in the world will Boxee automatically add a new episode of “Two And A Half Men” to my queue but not an episode of Geekbrief or The Totally Rad Show?

If we don’t force ourselves into their playing field, we’re not going to be invited to the games.

Despite all this great tech, it’s still easier to watch TV than to watch you. Yes, “kids” watch stuff on their computers and love it. Yes, the average 17 year old sees no difference in watching on the laptop than on watching on the TV. These funfacts are merely transitionatory tidbits that will mark a few years of our history, not our future.

But, dear friends, the future is Internet on the television and the phone. The future is YOUR content on THEIR terms. Flash players at obscure websites is hardly the totally of terms YOUR AUDIENCE might come to you with or request from you.

First part of having a niche audience, giving them what they want …

With companies like Kunaki in play it is, simply, wrong, not to offer everything you do on disc of some sort.

How easy is it to get your stuff?

What do you have to lose?

You can add “Ask A Ninja” to your DVD queue at Netflix. Why can’t I get your show there?

“New Media” that acts like “Old Media” is missing the point.

What we bring to the game is so much more than cheap cameras and the quest for unlimited hosting for less than the cost of a latte.

More and more of what’s coming out these days looks like an attempt at “beating the studio system” than it is “changing media” as we originally started to do.

Just ask yourself this simple question … what do you really want to be doing? What is your dream here? If it’s a show on Fox or a movie on HBO, I’d say you got a better chance going the “traditional” route at this point.

If your goal is to take a small audience to places they’ve never been before and make a good profit doing it, are you on the right path for such?

We don’t act like we want our audience to act. That’s called hypocrisy.

How much “New Media” have you consumed this week? How much have you produced this week?

Ever notice that the more you eat this dogfood, the more successful you are? Rocketboom, TWiT, and Revision3 anyone?

Yes, our audience is following our lead – it’s just a bad one.

You can’t sell advertisers the same pack of lies they can. Admit it, you’ve been thinking this for years …

Yup, those advertisers pushing their 30 second spots designed for Oprah online aren’t even close to getting their money’s worth. Don’t worry, they might not be getting their money’s worth on Oprah either.

But, you don’t have the cache or the agency behind you to get those kinds of deals for your show – so stop thinking that’s your ticket.

New Media’s success won’t come from successfully lying to advertisers and audience members – it is the complete opposite.

Even if your basement, it’s still business. I’m still surprised how many have mastered Final Cut and purchased thousands of dollars in computer equipment but who haven’t done more than surf a few blogs (written by guys with day jobs) to figure out how they’re going to make money here.

It’s called “Show Business” or “Information Marketing Business” or “Training Business” or “[Insert Term Here] Business” for a reason.

What business are you in?

Are you in business at all?

Could that be why profit ain’t much?