www.paulcolligan.com We did a full Google+ Hangout today (thank you Cam Twist!) and learned a bunch of things. The specific list can be found here – https
First things first – the Google commercial from yesterday’s Superbowl. If you haven’t yet seen it, please watch (video embedded below – if you can’t see the video, here’s a direct link to the video at YouTube).
Please notice (tongue in cheek).
- The incredibly sexy model used. You can’t communicate anything online without the hot babes.
- The amazing camera work only possible with the best HD cameras known to man.
- The art production. They must have spent a fortune on licensing rights alone. But hey, it’s worth it for a Super Bowl Ad.
- The script. I’m guess David Mamet wrote it? Spike Lee? Spike Jones?
Sure, sometimes you need (or want) a Red Camera filming Megan Fox in Mamet film directed by Spike Jones, but sometimes you don’t.
Want to produce compelling Web video? Google proved this weekend that you don’t need anything other than an idea and a computer. I’ve been saying this for years but when Google proves your point, it’s even better.
Will you create some compelling Web video with Google’s commercial as your inspiration?
Marketers Note: In an amazing piece of either providence (or just dumb luck), the Andy Jenkins Video Boss product free video series (affiliate link to a free video series) program, specifically video #2, just became 100 times more valuable.
Called Andy today, yes, he’s thrilled too.
www.paulcolligan.com Paul Colligan demonstrates how you can do simple screencasting (create a screencast) with nothing more than Quicktime 10 (which comes with Snow Leopard) on the Mac. Please leave comments below on how you think this might affect other (paid) Mac screencasting programs such as Screenflow, SnapZ Prox, and Camtasia?
www.paulcolligan.com When I first developed the New Media Content Creation Model – I never would have guessed how strong the role of Web Video was going to become. I’ve had to change my model based on the numbers and I’d love to hear what you think about it.