I've been saying for a few years now that the real definition of Web 2.0 is “your content on your customer's terms.” Everything really comes down to that as far as I'm concerned.
Techcrunch recently published a piece that says that authors need to publish their “next book” as an App (instead of an iBook). Great read – do it now.
While I like the concept, I'm not sure if that's the direction. Perhaps the article should have asked if your next book should also be released as an App.
Yes, our content on your customer's terms means a book isn't enough.
But just an app isn't enough either.
Your stuff needs to be available on a dead tree edition, an instant streaming edition, a phone edition, a pad edition, a plastic disk edition, an audio edition, a video edition, etc.
If you've watched the whole Vook thing, you might be thinking it's the future. I'm calling it a gimmick. Show me any real content ONLY available on the VOOK format and I'll change my mind.
So, content creators, I'm gonna suggest this simple fact: your future requires that you create your content on as many formats and platforms as possible.