Running the numbers is always fun.
So, how did the Social Profit Formula YouTube experiment go? How does more than $16,000.00 in sales for every thousand views sound to you? That would be a $16488 CPM – if that’s the language you want to use.
You could also look at it as more than $766 sold per second of clip – even though that clip was a screengrab of a Keynote Presentation designed in less than 2 minutes. We didn’t have time for voice over so we just used the audio swap feature of YouTube for the background music. It is from some band called “Momentary Sound Action” – and twas 100% legal. Love it.
Now let’s be totally complete here in these numbers. It’s an affiliate play (so I didn’t have to create my own product) – so I only take half of that. I also was giving away iPads (much more of a bonus than needed, but I wanted some quick numbers to share with you all), and have a bill to my video guy for the how to part for $74 so my (worst possible) profit in the end is $8252.50.
When all was said and done – at the most – 4 hours of work – more than $2000 an hour in profit.
Again, this was a screencast video with someone else’s soundtrack. When I got around to the how to stuff, I used a sub $100 video camera, an iPhone video camera, and the camera that came on the laptop. Again, nothing major here.
The videos have always been in the top give of YouTube results. Currently I’m beating videos with more than 6 times the views and with names considerably larger than mine. I guess the targeting tactics we teach in YouTube Secret Weapon actually work.
Again – no product of my own, no fancy camera, no crazy view numbers – just technique that’s repeatable and partnering up with a product and launch that made sense. This process can be repeated again and again and again.
And you can do this too.
And, of course, make it your own product, don’t give away iPads – and imagine what is possible …
Or you could just let YouTube put ads on your video and make POINT SIX PERCENT of what’s possible.
It’s your call.